The painful truth about marketing your expertise in 2025

I started my business in 2008, in the middle of the Global Financial Crisis. A year later, my partner was made redundant when his organisation went under. We’d just taken out a million dollar mortgage on a house in Sydney, and I had a two-week old baby. 

This was my first major knock in business.

Two babies under two was the next one: all chaos, all the time. Something had to give. 

So I reimagined, rebranded, repositioned, and changed everything, including my positioning, my messaging, my ideal clients, and my identity.

Over the last 17 years in business? I’ve done this again, and again, and again. Change is the only constant in life – and business.

And right now?

The behind-the-scenes truth is that most all experts are:

• Struggling to differentiate themselves as it becomes easier and easier for anyone and everyone to start a business and call themselves an expert
• Self-censoring their boldest ideas (the very same ideas that would attract their ideal clients) and overthinking everything. They’re creatively constipated (and the worst part? They know it.)
• Missing opportunities because their positioning is vague, unclear or generic
• And oftentimes, exhausted by spending countless hours creating content that nobody sees and doesn’t convert into actual business (still relying heavily on in real life relationships and referrals).  

The old marketing playbook isn’t working anymore.

Call in your next-era clients

This free program will potentially add $10,000s or even $100,000s to your business’s bottom line in the next 12 months.

The experts who are thriving today understand something crucial: your professional reputation is your most valuable business asset.

They’re not just marketing — they’re building their professional reputation as a bankable asset (that accrues interest!).

Join us to discover what’s really blocking your reputation growth (hint: it’s not what most marketing experts tell you).

I’m sharing this free program because we need more good eggs in business – conscientious, values-based, awesome-type folks who are in it for love AND money, for profit AND purpose, with hustle AND heart.

This free, live – happening May 1-5 – will be delivered via Telegram, so you can listen at your convenience, whenever, wherever.

I’m covering:

Note: This is not generic marketing advice — it’s for experts, consultants, leaders, and coaches who are ready to transform how they position themselves to call in their next era in business.