for small business
Digital marketing expands your reach and influence, grows your brand reputation, and enables you to magnetise your perfect-fit people to you.
Hustle & Heart equips and empowers like-minded awesome-type folk in business to use the power of digital marketing to grow their businesses.
Digital marketing is democratizing business.
In a few short years, it has become cheaper and quicker to reach people and convert strangers into followers and friends, into new paying clients and customers (who bring friends!)
Our approach to digital marketing training is values-based, multi-faceted and grounded in common sense. We detest hype and teach in plain English, simplifying complex technology and enabling people to quickly and easily grasp the essential foundations of effective digital marketing.
Digital marketing is not one tool, technique or strategy.
Rather than viewing digital marketing as a linear process, from exposure to inquiry and conversion, think about digital marketing as an interconnecting web of online and offline activities which, together, create a ‘stickiness’ so that a prospect has multiple exposures to a business over time, before purchasing.
And, once the first purchase has occurred, the client continues to purchase, as the business’s digital marketing evolves.
This is why we don’t just teach social media marketing, website optimization or copywriting. Knowing that digital marketing is a multi-faceted beast, we take a holistic approach. Because you may be fabulous at growing your social media communities, but if your sales copy writing falls down, you don’t use email marketing, or your website isn’t optimised, your sales will be lacklustre.
Digital marketing doesn’t just increase sales.
Done well, digital marketing:
attracts media publicity
answers prospect and client queries
reduces the cost of sales
improves your website ranking
and grows your influence, brand reputation and authority, attracting further business opportunities.
Your Intrepid Guide, Business Coach & Digital Marketing Trainer
Hi! I’m Brook McCarthy.
I’m head trainer and business coach here at Hustle & Heart.
If you’re a small business owner or sole trader who’s keen to build your digital marketing and sales skills to grow your business, then welcome! I’m a digital marketing trainer, writer and business coach who’s been self-employed since early 2008. I’ve been working in online communications and Public Relations for more than 15 years and have always worked in small businesses.
These courses are the result of years spent in the trenches, helping small business owners across a diversity of industries, to create compelling marketing and widen their reach. No fluff. No hype. Just highly practical marketing and sales courses to help you magnify your impact online.