for small business

Digital marketing expands your reach and influence, grows your brand reputation, and enables you to magnetise your perfect-fit people to you.

Hustle & Heart equips and empowers like-minded awesome-type folk in business to use the power of digital marketing to grow their businesses.

Digital marketing is democratizing business.

In a few short years, it has become cheaper and quicker to reach people and convert strangers into followers and friends, into new paying clients and customers (who bring friends!)

Our approach to digital marketing training is values-based, multi-faceted and grounded in common sense. We detest hype and teach in plain English, simplifying complex technology and enabling people to quickly and easily grasp the essential foundations of effective digital marketing.

Digital marketing is not one tool, technique or strategy.

Rather than viewing digital marketing as a linear process, from exposure to inquiry and conversion, think about digital marketing as an interconnecting web of online and offline activities which, together, create a ‘stickiness’ so that a prospect has multiple exposures to a business over time, before purchasing.

And, once the first purchase has occurred, the client continues to purchase, as the business’s digital marketing evolves.

This is why we don’t just teach social media marketing, website optimisation or copywriting. Knowing that digital marketing is a multi-faceted beast, we take a holistic approach. Because you may be fabulous at growing your social media communities, but if your sales copy writing falls down, you don’t use email marketing, or your website isn’t optimised, your sales will be lacklustre.

Our Digital Marketing Essentials course is a great overview course to start with, whether you’re new or established. It teaches a holistic approach to the key digital channels, through the lens of content marketing and values-based business.


Digital marketing doesn’t just increase sales.

Done well, digital marketing:

attracts media publicity

answers prospect and client queries

reduces the cost of sales

improves your website ranking

and grows your influence, brand reputation and authority, attracting further business opportunities.

Get started now, by learning more about our flagship program, Hustle & Heart, accessing our free video masterclass on finding your unique marketing style and message, or checking out our short marketing courses which are now online, and run face-to-face across Australia, when the apocalypse ends.

Brook McCarthy
Your Intrepid Guide, Business Coach & Digital Marketing Trainer

Hi! I'm Brook McCarthy.

I'm head trainer and business coach here at Hustle & Heart.

If you're a small business owner or sole trader who's keen to build your digital marketing and sales skills to grow your business, then welcome! I'm a digital marketing trainer, writer and business coach who's been self-employed since early 2008. I’ve been working in online communications and Public Relations for more than 15 years and have always worked in small businesses.

These courses are the result of years spent in the trenches, helping small business owners across a diversity of industries, to create compelling marketing and widen their reach. No fluff. No hype. Just highly practical marketing and sales courses to help you magnify your impact online.