Digital marketing, Values-based business
I’ve never been very good at saying good-bye. This made life difficult when I was a tour leader in South-East Asia, where good-byes were part of the job description. Of course, there were many passengers I was happy to see the back of – I’m no saint. But when I’d...
Business coaching, Values-based business
“You deserve it!” is the catch-cry of marketers the world over. Whether selling moisturiser, credit cards, holidays, lipsticks or breakfast cereals. It appears that “deserving it” is the holy grail promise. But isn’t this just lazy marketing? Isn’t “you...
Business coaching, Values-based business
Business is the exchange of value for cash. But businesses are run by people and people are complicated.Case in point: I presented to a room full of self-employed people at a conference on finding joy in business. I asked people to raise their hand if they were...
Building your reputation, Values-based business
Yet again, you’re standing on your soapbox at a party, ranting on your favourite topic. What do you rant on? This is a question that I regularly ask my blogging for business course participants and clients. Not because I want to encourage complaining. Nor do I suggest...
