Woo back your social media marketing mojo

Woo back your social media marketing mojo

Did you lose your social media mojo around the time you realised that your neighbourhood hairdresser, a place that is daggy and real-deal retro without the ironic vibe, has far more Facebook fans than your business? Or that, despite your regular collecting, collating,...
New to biz: starting on social media

New to biz: starting on social media

You’re just about to – or have just taken – the big bold leap into self-employment. Congratulations! So when do you get started on social media? Before or after registering your business name? After you’ve sorted out your list of services? Before you get your new...
Flirting your way to selling

Flirting your way to selling

Some years ago, I moved from Sydney to Melbourne in pursuit of a guy who was a terrific flirt. After surprising him with my interstate move, he invited me to his place for dinner. While dinner was cooking, he pulled out the guitar and sang me a Tom Waits song. If it...
What is social media savvy?

What is social media savvy?

In the seven years since I’ve been helping small businesses and freelancers to become social media savvy and use social media for marketing their businesses, I’ve met two camps of people.  Camp one are social media enthusiasts – social people who have little trouble...