Strategic blogging to launch

Strategic blogging to launch

In the heady rush to launch, there’s one simple thing that most business owners overlook. It’s built on a fundamental principle that the more you say, the less people hear. Publishing and promoting strategic blog posts leads people into your launch, improves...
Woo back your social media marketing mojo

Woo back your social media marketing mojo

Did you lose your social media mojo around the time you realised that your neighbourhood hairdresser, a place that is daggy and real-deal retro without the ironic vibe, has far more Facebook fans than your business? Or that, despite your regular collecting, collating,...
New to biz: starting on social media

New to biz: starting on social media

You’re just about to – or have just taken – the big bold leap into self-employment. Congratulations! So when do you get started on social media? Before or after registering your business name? After you’ve sorted out your list of services? Before you get your new...
Flirting your way to selling

Flirting your way to selling

Some years ago, I moved from Sydney to Melbourne in pursuit of a guy who was a terrific flirt. After surprising him with my interstate move, he invited me to his place for dinner. While dinner was cooking, he pulled out the guitar and sang me a Tom Waits song. If it...