Our love-hate relationship with social media

Our love-hate relationship with social media

In the last nine years that I’ve been teaching social media marketing courses, I’ve seen people get highly emotional. Social media course participants become emotional in a way which doesn’t happen when I teach other digital marketing and business topics. For a while,...
Strategic blogging to launch

Strategic blogging to launch

In the heady rush to launch, there’s one simple thing that most business owners overlook. It’s built on a fundamental principle that the more you say, the less people hear. Publishing and promoting strategic blog posts leads people into your launch, improves...