Building your reputation, Entrepreneurship
When I began my business more than 10 years ago, I came from PR agency land and custom publishing, so I structured my business the same way. Most people do this. Or, they have a quick glance around at what everyone else appears to be doing, and follow them. At some...
Creativity, Entrepreneurship, Money & Sales
McDonalds has a lot to answer for, not least of which are their two-dollar burgers. You wouldn’t want to start a small burger restaurant and attempt to match McDonalds’ prices. Yet when starting a small business, that’s exactly what so many people do – they look...
Entrepreneurship, Money & Sales
There’s way too much shame amongst business owners about the hustle, and it’s got to stop. We have far too much polarisation and not nearly enough reason in our attitude towards promotion, marketing and sales. Funnily enough, much of the shame about hustle is...
Entrepreneurship, Money & Sales
End of financial year and start of a new financial year calls for champagne and cake! Cake all ‘round, with another round of coffees, yes thanks. With or without a company, team, or board to approve these extravagances (all hail to having no board!), it’s time to...
Creativity, Entrepreneurship
Self-employment is a welcome refuge for people addicted to doing. When you work for yourself doing what you love, work becomes a Catch 22. It’s really easy to work through evenings, weekends, and holidays when you tell yourself that you enjoy work, there’s little...
Building your reputation, Entrepreneurship
Some seven or so years ago, I’d just run my first proper full-day course. A few weeks after the course, I was at a conference and sat down next to a woman who’d attended. “How did you find my course?” I asked brightly. She looked momentarily uncomfortable then said...
