Marketing hit-list: “I’m proof”

Marketing hit-list: “I’m proof”

In university, one of my lecturers used to scathingly refer to “evidence by anecdote”. It was the practice of using anecdotes to indicate that something was statistically significant. What she was getting at was that evidence or truth shouldn’t be confused with...
Addicted to doing

Addicted to doing

Self-employment is a welcome refuge for people addicted to doing. When you work for yourself doing what you love, work becomes a Catch 22. It’s really easy to work through evenings, weekends, and holidays when you tell yourself that you enjoy work, there’s little...
Making joy a KPI

Making joy a KPI

Although business has changed dramatically in the last 10 years, some antiquated ideas persist. Like the dichotomy between generosity, service, authenticity and integrity somehow being at odds with earning money in business. Or how work is not meant to be enjoyable or...