The ego and marketing

The ego and marketing

For seven years, I marketed my marketing services without using the word ‘marketing’ because my audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is,...
Reclaiming Mondays

Reclaiming Mondays

Sunday afternoon sun lays low in the sky, ushering in what should be a mellow evening hanging out with your favourite people, eating good food by a crackling fire, and feeling sated and satisfied by a weekend well spent. Except there’s a cold pit in your belly and a...
The beauty of shitty first drafts

The beauty of shitty first drafts

I pose a creative question to the group, set the timer, and go. What happens next is both revealing and heartbreaking. Some participants dive in and start writing. Others ask clarifying questions before they’re confident to get started. Others freeze, overcome by...
Planning as self-care

Planning as self-care

Chaos is my superpower. I’m great at pulling a rabbit out of a hat. I’ve bribed a gruff border official to get one of my tour passengers into Vietnam when she had the wrong date stamped on her visa, when I worked as a tour leader. When roads or bridges washed away in...