Creativity, Digital marketing, Social media
As much as I love social media, not everybody does. For reasons varied and complex, some business owners just don’t want to play. Oftentimes, this is because they’re cautious about the possibility of attracting trolls and escalating fights about nothing. Other times,...
Creativity, Entrepreneurship
Ever had a horror client? Someone who cost you money, time, or worse, your sanity? Someone who haggles your price, questions you constantly, and undermines your confidence? If you’ve ever lost sleep worrying about a client who appears to misunderstand everything you...
Creativity, Values based business
Confidence in business and life isn’t something you either have or don’t have. It’s something you practice. Confidence is a verb. As children, our self-confidence is either nurtured or harmed. As we accrue experiences, we become confident in some areas while being...
Creativity, Money & Sales
Self-employment is the most accelerated form of self-development that I know of and money is a major piece of this. It’s imperative for you to take responsibility for the money coming into and out of your business if it’s to be profitable and sustainable, rather than...
Creativity, Entrepreneurship, Money & Sales
McDonalds has a lot to answer for, not least of which are their two-dollar burgers. You wouldn’t want to start a small burger restaurant and attempt to match McDonalds’ prices. Yet when starting a small business, that’s exactly what so many people do – they look...
Creativity, Digital marketing
In university, one of my lecturers used to scathingly refer to “evidence by anecdote”. It was the practice of using anecdotes to indicate that something was statistically significant. What she was getting at was that evidence or truth shouldn’t be confused with...
