Business blogging, Creativity, Digital marketing
For seven years, I marketed my marketing services without using the word ‘marketing’ because my audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is,...
Business blogging, Creativity
Online course creators don’t love course junkies. Most course creators and coaches want their students to use what they learn, and reap the rewards. Course junkies, by definition, don’t have time to apply what they learn, because they’re too busy jumping into the next...
Building your reputation, Creativity, Entrepreneurship
Sunday afternoon sun lays low in the sky, ushering in what should be a mellow evening hanging out with your favourite people, eating good food by a crackling fire, and feeling sated and satisfied by a weekend well spent. Except there’s a cold pit in your belly and a...
Creativity, Starting a business
I pose a creative question to the group, set the timer, and go. What happens next is both revealing and heartbreaking. Some participants dive in and start writing. Others ask clarifying questions before they’re confident to get started. Others freeze, overcome by...
Creativity, Entrepreneurship
My family calls me lazy. My partner teases me for being disorganised, but then again he would, because he’s one of those annoying over-organised, super productive people, who manages grocery shopping, cooking, laundry and will soon be taking charge of home schooling,...
Creativity, Entrepreneurship
Chaos is my superpower. I’m great at pulling a rabbit out of a hat. I’ve bribed a gruff border official to get one of my tour passengers into Vietnam when she had the wrong date stamped on her visa, when I worked as a tour leader. When roads or bridges washed away in...
