Creativity, Entrepreneurship, Money & Sales
McDonalds has a lot to answer for, not least of which are their two-dollar burgers. You wouldn’t want to start a small burger restaurant and attempt to match McDonalds’ prices. Yet when starting a small business, that’s exactly what so many people do – they look...
Creativity, Digital marketing
In university, one of my lecturers used to scathingly refer to “evidence by anecdote”. It was the practice of using anecdotes to indicate that something was statistically significant. What she was getting at was that evidence or truth shouldn’t be confused with...
Creativity, Entrepreneurship
Self-employment is a welcome refuge for people addicted to doing. When you work for yourself doing what you love, work becomes a Catch 22. It’s really easy to work through evenings, weekends, and holidays when you tell yourself that you enjoy work, there’s little...
Creativity, Money & Sales
Although business has changed dramatically in the last 10 years, some antiquated ideas persist. Like the dichotomy between generosity, service, authenticity and integrity somehow being at odds with earning money in business. Or how work is not meant to be enjoyable or...
Creativity, Entrepreneurship
Fiona Donohue-Bales did one-to-one business coaching with me some four years ago, and participated in our last intake of the Hustle & Heart program, in September 2017. Here’s her story. I began my business around 18 years ago in the year 2000, when my kids were...
Business blogging, Creativity, Values based business
“You deserve it!” is the catch-cry of marketers the world over. Whether selling moisturiser, credit cards, holidays, lipsticks or breakfast cereals. It appears that “deserving it” is the holy grail promise. But isn’t this just lazy marketing? Isn’t “you...
