Business blogging, Creativity, Digital marketing
For seven years, I marketed my marketing services without using the word ‘marketing’. My audience hated that word. Instead, I talked around the topic, using words such as “communicating” and phrases like “giving value”, and “giving away your gold”. Truth is, nobody...
Business blogging, Creativity
Online course creators don’t love course junkies. Most course creators and coaches want their students to use what they learn, and reap the rewards. Course junkies, by definition, don’t have time to apply what they learn, because they’re too busy jumping into the next...
Building your reputation, Business blogging
Google has been good to me lately. The impact of Covid-19 means more people online, and more businesses prioritising digital marketing and online sales training. A journalist found me and featured me talking about starting a business during Covid, I’ve had new...
Business blogging, Creativity, Values based business
“You deserve it!” is the catch-cry of marketers the world over. Whether selling moisturiser, credit cards, holidays, lipsticks or breakfast cereals. It appears that “deserving it” is the holy grail promise. But isn’t this just lazy marketing? Isn’t “you...
Building your reputation, Business blogging, Creativity
I was having a bad day. And my partner was copping it. I was feeling less than, not good enough, under average, crippled by comparisonitis, overwhelmed by what I needed to do and scared to start. In an embarrassing, woe-is-me voice, I asked him, “but how do I...
Business blogging, Social media
From Facebook ads growth, to expanded length Tweets, LinkedIn news, SnapChat, WhatsApp and Reddit, what can small businesses ignore, what should they double-down on in 2017 and beyond, and how can we better ensure that hours spent in the Facebook-time-space vortex...
