Face-to-face intensive
Leverage Your Expertise
Get Paid for Your Ideas
Turn your expertise into new income streams in 2025
Join us in Sydney or Melbourne, for this intensive course to create assets to leverage your expertise.
You didn’t work this hard to work this hard, right?
Do you ever get to the end of the day with a gnawing feeling in the pit of your belly that you haven’t done enough? And this feeling takes some time to shake, in between easing into Netflix mode, running after your kids like some jelly juggler, and shushing your anxieties with a bucket of wine?
NOTHING chips away at the ol’ self-esteem like assuming you are a perfectly competent adult who can work an eight hour day—haha!—only to discover that, noooooo, productivity guilt is insidious. And even though you are, in fact, the source of said guilt, you’re still a slave to its malevolent haze.
You’ve tried working harder, and it’s not working, so stop (and stop feeling like the biggest numpty while you’re at it, too!). The fact is, you’ve simply maxxed out your current business model. But don’t worry – it’s not a life sentence.
Your business model can – and should – evolve, in the same way hairstyles do.
When you have assets to leverage, and multiple income streams …
You can absolutely book that trip to Chile that you’ve been coveting for a decade or more.
You can hire that copy writer to sprinkle sizzle in your steak.
You can hire that awesome business buddy to deliver the knock-out session on child wrangling/SEO/marriage harmony/financial reporting/ESG.
Let’s do this.
“Catalyst was absolutely fabulous. Brook not only shared her incredible knowledge but also brought together an amazing group of women with diverse expertise in various aspects of business. Everyone was so open and generous in sharing their insights around the table. I’m excited to put everything I learned into action and will definitely be back for more Brook!”
First, we make a mess
We start by putting all possibilities on the table, and looking at how different assets and revenue streams work together. We take a deep dive on where you’re at – including your strengths, preferences, goals, and opportunities. We explore the wild and wonderful possibilities, making a mess, and centring ‘what if?’
‘Reasonable’, ‘realistic’ and ‘achievable’ are banned – but everything else is open for exploration!
Second, we design for massive momentum
I’m sharing ‘The Momentum Effect’ – the method I use to create waves of momentum throughout my year. The Momentum Effect focuses on promotions and launches, with plenty of time for holidays and breaks. In fact, planning our breaks is our very first step.
Together, we uncover our key levers for growth, and discover the simplest and easiest systems for growth that work to our individual strengths, preferences and opportunities.
I share behind-the-scenes of what works, the most common mind traps and mistakes (and what to do instead), and the winning strategies that my most successful clients employ to dramatically increase their revenue while working fewer hours.
The Momentum Effect is perfect for people who are sprinters, not marathon runners. If you love variety, and prefer intense burst of activities rather than routine, you’re going to love The Momentum Effect (and your family and friends will too, when you’re holidaying together!).
Third, we edit, and decide
We can do everything – but not all at once. So now we sculpt our beautiful mess into something practical and doable. We start sketching timelines, and chunking our big goals into projects, ordered by priority.
There’s often a chasm between setting goals and enacting these: and this is our focus for the third part of our immersion. Because, over the last 16 years that I’ve worked closely with countless business owners, nobody I’ve met has a perfect set of circumstances within which to grow their business.
We’re working with our personal propensities, not trying to force ourselves into a square hole. I’ll be coaching you, firmly and lovingly, to help you get what you want (after all, this is what coaching is all about!). You’ll leave with an Action Plan of priorities, plus the resources, contacts and information to make it happen.
Who is this for?
• Consultants & coaches
• Speakers & authors
• Leaders & owners
… Who want to diversify their income streams, and get paid for their ideas, not the output of their hours
… AAAAAAND, it’s *particularly* for you if you’re creative and love having multiple offers, but also love simplicity and want to make marketing and sales fun again.
“I’m a business strategist so me taking the advice of another professional is a big deal. I engaged Brook for a VIP strategy package and I am beyond thrilled I did. Brook had taken me from burnt out to shining bright. I can’t wait to put all the strategies in place we’ve co-developed as part of her amazing process. Thank you, Brook!”
Together, we cover:
Profitable packaging
Understand the key levers of pricing, scale, and profitability. Together, we write ourselves a profit plan for 2025.
Diversifying income streams
Identify which parts of your knowledge and expertise you can turn into new income streams, the gaps you’re missing to easily add more passive income, and how to bring it together into a cohesive whole.
Group programs & masterminds
Regardless of your industry or type of business, understand what influences your earnings, what an online business looks like, so you can better decide what to prioritise now, next month, and in the next six months.
Speaking & facilitation
Leverage yourself by speaking on stage, or facilitating groups. Learn how to borrow other people’s audiences to grow your own, while getting paid to get in front of your new, ideal clients.
The Momentum Effect
Understand how the Momentum Effect works, and get the insights and tools you need to enact it. The Momentum Effect breaks up the year into chunks, builds in rest and recuperation, and is best suited to owners who are sprinters, not marathon runners.
“Brook is not afraid to ask the tough questions that will make you rethink your life, business and how we think about money and wealth. We did a podcast interview on The Personhood: Passion to Paycheck and I probably learned more in 1.5 hours on marketing & monetisation strategies than I did in my 3-year Marketing degree (just to give you insight into just how smart and interesting she truly is). Could not recommend Brook enough!”
About me, Brook McCarthy
Hi! I’m Brook McCarthy. I’m a business coach, speaker, and trainer with with 19 years’ experience in digital communications and a background in Public Relations.
I’ve been a business owner for 16+ years now, making me happily unemployable, hopefully for the rest of my life.
Over the last 12+ years that I’ve been coaching and training owners and leaders, I’ve supported innumerable owners to diversify their income streams and create assets to leverage.
I’ve supported countless owners to launch group programs, courses, masterminds, publish books, launch their speaker or training career, pitch themselves, gain international clients, and become sought after – and booked out.
I know exactly how tricky it is to migrate from ‘gun to hire’ to ‘expert with ideas’ because I’ve trod this path too. From charging $60 an hour as a digital marketer, to being flown internationally and interstate to speak, train, and facilitate, I’ve been exactly where you are.
Now I work far fewer hours than ever, earning far more, with regular holidays and time off. This is possible because I’ve successfully diversified my income and created assets to leverage, while building my professional reputation as a bankable asset. Let me show you how.
“I got so much out of Brook’s Catalyst program – not only did she share really practical and inspiring ideas on how we can leverage expertise, she also helped us understand what’s been holding us back and how to be more creative in our businesses. Brook attracts amazing people into her orbit, so the room was full of fantastic humans which really added to the collaborative creative energy on the day. Highly recommend!”
Register your interest in Catalyst
This program is run on an interest-list basis, so enter your details below if you’re interested in attending Catalyst, and you’ll be in the first to know once new dates are set.
Got questions?
When and where is the event?
This program is run on an interest-list basis, so enter your details below if you’re interested in attending Catalyst, and you’ll be in the first to know once new dates are set.
This program is face-to-face, and currently runs in Sydney and Melbourne, Australia.
What kinds of business owners is this for?
We specialise in values-based service businesses. Our clients are consultants, coaches, teachers, health professionals, therapists, creatives.
Most are online business owners, though some have staff and bricks-and-mortar businesses. All are keen on no-fluff, no-hype, highly practical and actionable education that doesn’t treat you like a fool.
Is food included?
Yes! Your immersion includes morning and afternoon tea, and a sit-down lunch at Ovolo Hotel. If you decide to join us afterwards for drinks and dinner, this will be at your own expense.
I don't currently run promotions or launches. Is the Momentum Effect for me?
Any business can benefit from running promotions or launches. It’s not whether or not you’re currently doing it, the better question is whether or not you want big injections of cash following a period of intense promotion. If you’re keen and curious, then yes, this is for you.
I already have a few things mentioned on this page. Is this still relevant to me?
If you want more than you’ve currently got, then yes, this will be relevant and highly valuable. If you’ve already done some of the groundwork – great! Now let’s tweak, optimise, and relaunch.
I have big goals for 2025. Will this help?
You better believe it. But this is just one day. The coaching, brainstorming, feedback, and insights you’ll gain will be hugely valuable. But you absolutely need to follow this up with action (but you know this already, right?)
What level of knowledge or experience is this for?
This is NOT for those with little experience. It’s for owners who are already earning good money in business, with client who love them, and are ready for MORE.
Expect to be be challenged in your thinking, beliefs, opinions and approach. This is not “follow the leader and colour between the lines”. You’ll treated as an independent, savvy and intelligent individual who takes responsibility for their actions and results. Bring your curly conundrums and next-level questions.
I'm not sure. Can I ask further questions?
Absolutely. Just send us an email at su*****@****************om.au