Our love-hate relationship with social media

In the last nine years that I’ve been teaching social media marketing courses, I’ve seen people get highly emotional. Social media course participants become emotional in a way which doesn’t happen when I teach other digital marketing and business topics. For a while,...

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The vulnerability of your visibility

I’ve lost track of the number of women who have confided in me how vulnerable it feels to use the internet to talk about themselves and their businesses. Often these women are in their 40s or 50s, with corporate backgrounds, some with considerable management...

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Hate selling? Try this

In Pulp Fiction, gangster Marcellus Wallace is preparing Bruce Willis’s character Butch to throw his fight. “Pride only hurts, it never helps,” says Wallace to Butch. As it transpires, Butch doesn’t throw the fight, he wins. Seems pride (and cunning) wins after all....

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