Our love-hate relationship with social media

In the last nine years that I’ve been teaching social media marketing courses, I’ve seen people get highly emotional. Social media course participants become emotional in a way which doesn’t happen when I teach other digital marketing and business topics. For a while,...

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The vulnerability of your visibility

I’ve lost track of the number of women who have confided in me how vulnerable it feels to use the internet to talk about themselves and their businesses. Often these women are in their 40s or 50s, with corporate backgrounds, some with considerable management...

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