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No gate-keeping of business tips, trends or learnings here. Browse our straight-talking articles to learn how to grow your business, brand, impact, and profit.
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The right message at the right moment: know your trigger events
My client took her family on an overseas holiday – which is all well and wonderful, except that they were on a payment plan with me – which I’d introduced to help them pay off the multiple thousands in invoices that they’d accrued for my company’s marketing support....
Recent articles
Client case study: 30% growth
Meeting Sonia van de Haar over a group discussion on ‘women, money, identity, power’ was a good way to gauge a feminist founder. I was leading this discussion at a female entrepreneur circle at the University of Technology Sydney in late 2018 and Sonia and I got on...
The Reputation Economy: New Rules for Thought Leaders
In this age of alternative facts, with megalomaniacs in power, checks for misinformation being removed at the rate of knots, and the tsunami of AI ‘fakes’ adding insult to injury, how do we build our professional reputation? When the world’s largest social media...
2024: Behind-the-scenes of a rocky year
It’s true: things are very different now to what they were in 2020. In fact, the bubble of free money floating around at that time make any strategies that worked then irrelevant now. 2024 hit differently. With so much negative political and economic news and events...
About Brook
It was in Cambodia that I first encountered social enterprises. Restaurants, bakeries, handicrafts and textiles where heart, thoughtfulness, and social change worked hand-in-glove with commerce.
When I returned home, I returned to my default career in Public Relations. From there, I took a sideways step into magazine publishing before opening the doors to my business in 2008, as a digital marketing agency.
With 18+ years’ experience in digital communications, I now train, facilitate and coach others to use these digital marketing to grow. I’m happily unemployable and love working from my home, on Cammeraygal land, in Sydney Australia.
Want to dive more into cultivating a life and career that works for you? Listen to my podcast, Meaningful Work, Remarkable Life.
Digital Marketing
The right message at the right moment: know your trigger events
My client took her family on an overseas holiday – which is all well and wonderful, except that...
Client case study: premium group program sold out before open to buy
I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium...
Launch event trends in online business
Read this first, if you’re about to launch a course, membership, program, digital product, or new...
11 lessons from 11 years of teaching groups
In 2012, when my babies were aged two and three, I started running group courses around Australia,...
Growing Your Profits
The right message at the right moment: know your trigger events
My client took her family on an overseas holiday – which is all well and wonderful, except that...
Client case study: 30% growth
Meeting Sonia van de Haar over a group discussion on ‘women, money, identity, power’ was a good...
How to run a group coaching program
If you’re a leader or expert who’s keen to create, launch and run a group program – perhaps your...
Client Case Studies
Client case study: 30% growth
Meeting Sonia van de Haar over a group discussion on ‘women, money, identity, power’ was a good...
Client case study: Businesswomen’s networking group elevates program
Women’s business group One Roof is the kind of community that makes you want to stick around,...
Client case study: premium group program sold out before open to buy
I first met Keppie when I enrolled in a short course in song writing at the Sydney Conservatorium...
Older posts
The right message at the right moment: know your trigger events
My client took her family on an overseas holiday – which is all well and wonderful, except that they were on a payment plan with me – which I’d introduced to help them pay off the multiple thousands in invoices that they’d accrued for my company’s marketing support....
Client case study: 30% growth
Meeting Sonia van de Haar over a group discussion on ‘women, money, identity, power’ was a good way to gauge a feminist founder. I was leading this discussion at a female entrepreneur circle at the University of Technology Sydney in late 2018 and Sonia and I got on...
The Reputation Economy: New Rules for Thought Leaders
In this age of alternative facts, with megalomaniacs in power, checks for misinformation being removed at the rate of knots, and the tsunami of AI ‘fakes’ adding insult to injury, how do we build our professional reputation? When the world’s largest social media...
2024: Behind-the-scenes of a rocky year
It’s true: things are very different now to what they were in 2020. In fact, the bubble of free money floating around at that time make any strategies that worked then irrelevant now. 2024 hit differently. With so much negative political and economic news and events...
How to run a group coaching program
If you’re a leader or expert who’s keen to create, launch and run a group program – perhaps your flagship program, the jewel in your offerings ecosystem – then welcome! You’re in the right place. In this article, I cover: What is group coaching? How do you create a...
How to choose the best business coach for you
I spend a lot of time gently undoing or revising the systems taught by other business coaches to my clients. One client bought a US $20,000 program, which taught a system of running Meta ads, that led to an email funnel, that led to booking sales calls, which led to...
Client case study: Businesswomen’s networking group elevates program
Women’s business group One Roof is the kind of community that makes you want to stick around, order hot chips and another drink, and open up about all your challenges, curiosities, obsessions, wins, and brain worms, safe in the knowledge that you’ve found your people....
Four ways coaches create consistent income
I’ve worked with innumerable coaches over the last 12 years I’ve been a business coach. From other business coaches, to executive coaches, high performance coaches, life coaches, sobriety coaches, and coaches that go by different terms, such as mentor, strategist,...
How to get the most out of group coaching programs
I had been following this coach for years. I read everything she wrote, listened to her podcast, bought her e-books and looked forward to one day working with her. Finally – right offer, right person, right time – I jumped into her group coaching program. It was a...